|
Online
Casino Affiliate Marketing Manual, Advanced Level
CASINO AFFILIATE MARKETING AND YOUR URL
Online and offline casino affiliate marketing should be integrated for
maximum effect. Traditional marketing can play a big part in informing
your target audience about your web site. Advertising, direct marketing
and PR should all be included in your web site promotional plan.
Ensure your web site address (the URL – www.yoursitename.com) appears
on all forms of written communication such as stationary, business cards,
print ads, signage and packaging.
If feasible, include the URL on any radio and TV advertising you do.
Easy to remember simple URLs are needed, so it may be necessary to obtain
additional URLs if your main online casino affiliate web site address
is too complicated or long.
 Top of Advanced Casino
Affiliate Marketing Guide
A word of warning!
If you are in the situation of having multiple domain names for the same
website then steps must be taken to ensure you are not hit with duplicate
content penalties by Google and other search engines.
There are legitimate casino affiliate marketing reasons for registering
additional domain names, such as to protect a brand and prevent competitors
using these domain names. Typically each of the domains is set up to point
to the existing site and all have the same IP address
The problem is that having multiple domains pointing to the same web
site runs the risk of search engines penalising you for duplicate content
through 'mirrored' online casino affiliate sites. Basically it looks to
them as if you're trying to manipulate their results by duplicating the
same site with different names.
Google is justifiably very aggressive about this and will typically keep
in its index the domain with the highest number if inbound links and dump
the others. The risk is they may dump the primary domain in favour of
a secondary one. Worse - they may drop them all.
Depending on your situation there are various measures that can be taken
to legitimately have multiple domain names all pointing to the same website
without spamming search engines.
Top of Advanced Casino
Affiliate Marketing Guide
Note
If you deliberately try to spam search engines then you deserve any penalty
you receive.
There are doubtless many other options available for you to promote your
online casino affiliate web site using traditional offline media. The
point here is to think about the whatever offline marketing you’re
doing and consider ways your online marketing can be integrated with this.
http://www.viz.co.nz/offline-marketing.htm
For off-line events we can also produce customized flyers and business
cards.
Top of Advanced Casino
Affiliate Marketing Guide
NEWGROUPS
What is a Newsgroup?
Newsgroups are discussion groups that are all part of a global system
called Usenet (there are over 250,000 different Usenet sites). It is almost
impossible to know how many different newsgroups there are. The reason
for this is that new ones come on board, and others leave every single
day. It is said that there are currently over 20,000 different newsgroups
from all over the world. Newsgroups are started to carry on discussions
about all sorts of things. There are special programs that have to be
used to read from and write to a newsgroup, referred to as news readers.
If you are using Netscape or Explorer to navigate the World Wide Web,
these two browsers have incorporated a news reader in their software.
There are also newsreader programs available whose sole purpose is to
read newsgroups.
Top of Advanced Casino
Affiliate Marketing Guide
ISPs and Newsgroups
Not all internet service providers (ISPs) carry all newsgroups. If your
ISP doesn't carry the newsgroups you are interested in, then you have
to find another ISP or start your own news server.
Search engines are used to look for information. There are some search
engines around specifically to search news groups. The most comprehensive
of the Usenet search engines is Deja News. Two others you might want to
use are: Alta Vista set to search Usenet or Green Eggs Report.
Top of Advanced Casino
Affiliate Marketing Guide
WHAT IS RSS?
RSS, an acronym for Really Simple Syndication or Rich Site Summary,
is an XML based protocol that allows for the automatic distribution of
Internet content from news related sites via RSS aggregators or readers.
RSS allows you to receive free updates by subscribing (or clicking on
buttons labeled ?RSS? or 'XML') to information from sites that publish
content (e.g. news outlets or bloggers). Publishers of information may
make information available to users in this format to save time required
to visit multiple web sites individually.
RSS is a Web content syndication format.
Its name is an acronym for Really Simple Syndication.
RSS is a dialect of XML. All RSS files must conform to the XML 1.0 specification,
as published on the World Wide Web Consortium (W3C) website.
Top of Advanced Casino
Affiliate Marketing Guide
A summary of RSS version history.
At the top level, a RSS document is a <rss> element, with a mandatory
attribute called version, that specifies the version of RSS that the document
conforms to. If it conforms to this specification, the version attribute
must be 2.0.
Subordinate to the <rss> element is a single <channel> element,
which contains information about the channel (metadata) and its contents.
Find a comprehensive guide
to casino affiliate RSS feed inclusion HERE.
Top of Advanced Casino
Affiliate Marketing Guide
GRAPHICS
What graphic file formats do I use for my online casino affiliate web
page?
Displaying graphics on your web page can make it more interesting. The
images that you put on your web page must be transferred from a Web server,
across the Internet, to your Web site visitors computer. To keep the transfer
delays short, you must keep the image files small. The Graphics Interchange
Format (GIF) developed by CompuServe uses a compression technique to reduce
the size of graphics files.
Top of Advanced Casino
Affiliate Marketing Guide
Image in GIF format
A GIF image can contain up to 256 different colors. The GIF image format
works well because most simple Web graphics contain less than 256 different
colors. When you convert an image to the GIF format, if the image contains
more than 256 different colors, some color information will be lost.
Complex images such as photographs can contain millions of different colors.
Converting a photograph to GIF format may degrade the image's appearance.
Top of Advanced Casino
Affiliate Marketing Guide
JPEG Image Format
The Joint Photographic Experts Group (JPEG) format uses a compression
method that is more suitable for photographic images.
When you convert an image to the JPEG format, you must select a compression
level, sometimes referred to as the quality. A lower compression level
results in a higher quality image, but the file size is not reduced as
much. A high compression level results in a smaller file size, but the
image quality is poorer.
The JPEG format uses a lossy compression technique. This means that the
image file size is reduced by throwing away some of the details in the
image. As you convert your image with higher compression levels, more
image details are lost, resulting in a blurry image.
The secret to converting an image to the JPEG format is to set the compression
level to the highest setting where the loss of detail in the image is
not noticeable, or at least is acceptable for your purpose.
Which image format to use, GIF or JPEG, depends upon the character of
the image you want to convert. If the image contains blocks of solid color,
use the GIF format. Using the complex JPEG compression method on an image
that contains large blocks of solid color would actually result in a larger
file than would the GIF format. If the image contains lots of detail,
like a photograph, use the JPEG format.
http://63.134.203.222/design/graphics/97081420.asp
Top of Advanced Casino
Affiliate Marketing Guide
|