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Online Casino Affiliate Marketing Manual For Beginners
WEBSITE DEVELOPMENT
What is HTML?
HTML- known as Hyper Text Markup Language is a scripting language used
to build the WWW - World Wide Web. HTML is not the only scripting language
but is the most used to build web pages.
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How do I get an HTML editor?
If you are using Windows XP, your computer comes with a text editor such
as NotePad or any other plain text editor. It is important to save your
html document with a .html or .htm extension so you can see how it appears
in your browser.
Example:
Mypage.html (No spaces)
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How do I make a simple casino affiliate webpage?
The instructions below are for you to familiarize yourself with a simple
webpage before proceeding to more complex applications.
Click start on your desktop
Go to all programs
Then find accessories, which should be at the top of the all programs
list.
Another list will appear, scroll down and click on Notepad, which can
be used to make your simple webpage.
Copy and paste the following HTML script into your notepad.
HTML code:
<html>
<head>
<title> My new webpage </title>
</head>
<body>
WOW! I earned over $1000 in revenues with GamblingWages in the first
month!
</body>
</html>
When you have finished copying and pasting the html, save the document
as mypage.htm or .html and close Notepad. Now open the document to see
how the text appears.
It should look like this:
WOW! I earned over $1000 in revenues with GamblingWages in the first
month!
Once you understand the basics of HTML, you can get creative with colors
and tables better.
http://www.freehtmlab.com/htmltags.html
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META TAGS
What are Meta tags?
Html is written in tags. A tag is some text inside of triangle brackets
know as angle brackets like so: <text>
When you open a tag you must close the tag like so: <b> </b>
Tags are information inserted into the "head" area of your web
pages. Information in the head area of your casino affiliate web pages
is not seen by those viewing your pages in browsers. Instead, meta information
in this area is used to communicate information that a human visitor may
not be concerned with. Meta tags, for example, can tell a browser what
"character set" to use or whether a web page has self-rated
itself in terms of adult content.
In the example above, you can see the beginning of the page's "head"
area as noted by the HEAD tag -- it ends at the portion shown as /HEAD.
Meta tags go in between the "opening" and "closing"
HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION
tag, then a META KEYWORDS tag.
Main HTML Tags
< HTML > + </ HTML >
< HEAD > + </ HEAD >
< TITLE > + </ TITLE >
< BODY > + </ BODY >
<CENTER > + </CENTER > = Centers content
<BR > = Break line or spaces
<FORM > + </FORM > = Start and ends a form
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What is SEO?
SEO is an abbreviation for "search engine optimizer." Many SEOs
provide useful services for website owners, from writing copy to giving
advice on site architecture and helping to find relevant directories to
which a site can be submitted.
There are two types of search engines: Search Engine Directories and
Search Engine Spiders. Each search engine (regardless of whether it is
a spider or a directory) uses unique criteria for "ranking"
casino affiliate websites.
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Search Engine Directories
Search Engine Directories rely on humans to gauge web page relevancy and
search engine placement. Human editors review each website and rank them
according to a set of guidelines such as website content, website functionality,
and design professionalism. Yahoo! and the Open Directory Project, DMOZ
are the most popular Directory Driven Search Engines.
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Spiders / Crawlers / Robots
Spider driven search engines use "robots" to spider websites
across the Internet. Robots "crawl" each website and "score"
pages based on relevancy. Some engines score the index page while others
score individual web pages. A website's score or placement within a spider
driven search engine is derived from hundreds of variables such as, link
popularity, click popularity, keyword density, website themes and more.
Google.com is the most popular spider driven search engine.
Earning Top 10 Search Engine Placement is complex and highly competitive
for three reasons:
1. The variety and complexity of search engine's "ranking" algorithms
2. Search Engines constantly modify "page ranking criterions"
3. Increasing competition on the web
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Why Search Engine Optimization?
Studies have proven that top placement in search engines with other forms
of online casino affiliate marketing, provide a more favorable return
on investment compared to traditional forms of advertising such as, snail
mail, radio commercials and television. Search engine optimization is
the ONLY fool proof method to earning guaranteed Top 10 search engine
placement.
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How does SEO earn top 10 placements?
Every Search Engine ranks Website Relevancy using a unique formula. Another
term for a search engine's ranking formula is a search engine algorithm.
The goal in search engine optimization is to build a website that meets
each search engines "ranking criterion. The closer a website matches
each search engine's "ranking criterion", the higher the website
scores. Higher scores equal better placement in search engines. The best
scores are rewarded with Top 10 search engine placement.
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What are some determining factors for Search Engine Optimization?
Each search engine places emphasis on variable factors such as the design
and layout, keyword density and the number of relevant sites linking to
it. Search engines constantly update and refine their ranking criterions
in order to index the most relevant sites. Other variables that have an
emphasis on search engine placement include the following:
Keywords: Choosing the right keywords is mission critical.
Link Popularity: The more links pointing your site from "relevant"
sites the better. In this case, from other online casino affiliate sites.
Click Popularity: The more traffic your site receives, the higher you
score.
Website Themes: Create text heavy pages broken down into "themes".
http://www.monsterwebpromotion.com/
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E-MAIL DATABASES?
What is the significance of email databases?
Email marketing is important and highly useful in establishing new clients
and maintaining current customer relationships, sending targeted messages,
announcing new products and driving online purchases and sales.
Deliver highly relevant messages from permission-based e-mail databases
comprised of people who have opted to receive emails targeting their specific
interests and needs. Through targeted email marketing, you can reach your
targeted prospects and current customers through online promotions. You
also have the ability to promote your products via their preferred medium
and strengthen your promotional media mix by complimenting your offline
marketing initiatives.
http://www.accudata.com/product/emailMarketing.html
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HOSTING & DOMAIN NAMES?
What makes a top casino
affiliate domain name?
- Good domain names are easily memorable
and easily typed. Generally this means keeping them short.
- Hyphens
should be avoided if possible. When I chose BetterWritingSkills as
a domain name, I deliberately didn't include hyphens. I agree that
it would have made it easier to read (Better-Writing-Skills.com), but
the problem is that it is more difficult to say. If someone asked me
for my web address and I said "better hyphen writing hyphen skills
dot com" I certainly wouldn't expect them to remember it.
The bottom line with hyphens is that most domains don't include them.
So, when you tell someone your domain, they'll probably try typing
it without any hyphens.
- Use a plural form if this seems more natural.
If you're selling toy trains, I'd go with "toytrains.com" instead
of "toytrain.com".
- Domain name search programs can help you
to choose variations on a name.
- If you're marketing your products and
services primarily to users in a single country (other than the US)
then seriously consider using that country's top-level domain.
For example, if you're retailing products primarily to New Zealanders
then choose to end your domain with ".nz". In Australia, use
".au" etc. This will help to identify your site as a local
one.
On the other hand, if you're marketing your products or services globally
(or if you're in the US), use ".com" as your top-level domain.
- Don't
use words that are tough to spell. Similarly, don't use words that
are spelled differently in some countries. For example, "ColourChart.com"
may confuse those of us in the Antipodes who would probably expect "ColourChart.com".
- Ensure
that there will be no trademark or other legal problems with the domain
name you choose.
- Brand names (e.g. BarnesAndNoble.com) may be preferable
to generic names such as "books.com". For many years, it
was assumed that generic names were hugely valuable. (Indeed during
the late 90s, some generic domain names were selling for millions of
dollars.)
These days, many analysts argue that a domain name that features your
brand name is more important. For example, if you've invested time
and effort building up your brand name (Toyota, for example) you'd
be better of using Toyota as your domain name, rather than something
generic like
"GreatCars".
- Avoid domain names that are too similar to existing
ones. Not only do you want avoid legal issues (tip 7), but you want
your brand to be distinct from that of your competitors.
- Remember, you
don't own your domain name. You're merely renting it for a specified
period. Don't let your domain name expire, or your competitors may
snatch it out from under you.
http://63.134.203.222/design/97081730.asp
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What should I look for in a hosting service?
Choosing hosting provider is something similar to choosing the place of
your off-line office. Despite the fact that it is as easy to enter the
URL and go to web-site that is physically located in Sidney as in Oslo,
the final role here plays the speed of connection and stability of the
hosting itself.
The problem with hosting comes down to the old statute of running ebusiness
- that is RESEARCH before ACT! The easiest thing to do online is to pay
money, the hardest is to THINK OVER what I'm paying for! That statement
is true with hosting also because you can pay, let's say, $35 monthly
for some particular hosting service, without notice that in two mouse
clicks there is an hosting offer providing two times better services all
for $15 per month only, so you will keep on losing services as well as
$20 monthly that accumulates up to $240 annually losses as a Fee for not
doing hosting research! Besides you should keep your eyes open for very
good discounted offers that could save you 30-50% for the first year of
payments.
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Phase I - Determining NEEDS
1. Estimate your ebusiness basic requirements: total web-space needed,
monthly bandwidth (approximate traffic volume multiplied by the most visited
web-pages' total size) and ability to run CGI scripts as a must for every
ebusiness.
If it is content rich web-site and example of your first year of hosting
may look like this:
30-50Mb of disc space
500Mb-1Gb of monthly bandwidth
cgi-bin to be able to run your own scripts an offer additional services
If it is sales web-site, your first year of hosting should be something
similar to these requirements:
50-300Mb of disc space depending on how much info products you are going
to sell and therefore upload on your server
1-3Gb of monthly bandwidth
cgi-bin to be able to run your own scripts an offer additional services
In particular case with one-two ebooks and three-four pages sales web-site,
10Mb of storage space with 500Mb of monthly bandwidth, in general, is
more than enough, if you are not going to expand it, so look closely and
examine your potential but remember: you ALWAYS have a chance to expand,
but you will NOT be able to get your money back if you overpay for services
or web-space you don't need. That is called efficient ebusiness running.
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CONTENT DESIGN?
Why is content design important?
Good writing is the exception rather than the rule in online casino affiliate
sites. One reason for this is simply that good writing is hard to do.
Another is that many of the people who've been involved with the Web from
the beginning have been slow to realize that writing is a very big part
of the online experience.
While the Web has important non-textual uses, most people who use it
spend an overwhelming amount of their online time reading words on a page.
It’s not an accident that we call them WebPages. It follows that
quality content—well written, well edited—is essential for
the success of any website, including a online casino affiliate site.
In addition to quality content, the design of websites must facilitate
finding and reading that content. Web design is about content design.
It’s about laying out content so that it can be easily read. It’s
about organizing content so that it can be easily navigated and searched.
The number-one design principle for the Web is simplicity. Quality web
design should be all about making life easier for the reader to find content,
and then making it easy for them to read that content.
http://www.gerrymcgovern.com/web_content_style_guide.htm
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USING OUR MARKETING TOOLS
What kind of marketing tools will GamblingWages.com provide and are they
user-friendly?
GamblingWages.com provides our internet casino affiliates with a multitude
of Marketing Tools in order to maximize revenues and see actual results
in the easiest way possible. We send out weekly newsletters so our affiliates
are updated on the latest promotions of our merchants. Once you set up
an account you will have access to continuously updated banners, as well
as pops ups, HTML and text mailers, rich media, auto update and much more.
You will have access to a number of features and downloads to attract
new players. Our design team can also create customized banners that suit
your specific website needs and offline marketing media. Our online casino
affiliates can set up special landing pages with great promotions that
attract new players and which leads to a higher conversion rate.
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Intermediate Section of The Casino Affiliate Marketing Manual
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